100 tools to launch & grow your start-up without web developer, without graphic designer and (almost) without money

My name is Maxime Blondel (aka Blondy). I’m the CEO & co-founder of The Secret Company, a startup studio building bootstrapped but ambitious product ventures. In 3 years, we went from 0 to 20 million € ARR. Today, I want to share with you this articles: 100 tools that can change your startup life if you’re starting one.

⚠️ this article is regularly updated with new tools I discover and the best one recommended in the comments ⚠️

➡️ Ctrl+F to find what you’re looking for 😉

No equipment. No money. No help. Only you and your motivation / ambition / resilience.

Well, okay, the title is a little rough, but finish reading and you will see it was not bullshit.

As a guarantee of transparency, let me introduce myself:

My name is Maxime Blondel, I am 22 and I live in the suburb of Paris. Like many people of my age, the thing that motivates me most in life? Projects with friends! I used to be President of the student association of my University Institute of Technology for 1 year. Following this amazing experience, I saw a market opportunity and launched a niche website called AnimationEvenement.com, a marketplace that allows any event organizer to find a group of Brazilian dancers, a roller coaster simulator in virtual reality, a cotton candy culinary stand and +500 animations on demand anywhere in France. Bachelor’s degree in Digital Marketing acquired, I decided to stop my studies to discover entrepreneurship for 2 years. With 3 friends, we launched a start-up (The Young Economy — “The ideal promotional tool for young talents”), finally crashed after 11 months. On october 2017, I joined Le Wagon (Paris), an intensive 9-week coding bootcamp. Those were 2 incredible months! I’m now developing AnimationEvenement.com and duplicating its model in 3 complementary marketplaces :

During those years, by dint of discussing these projects, entrepreneurship and start-ups with my loved ones, I realized there was a huge gap between the reality and their vision of all that.


  1. The associative campaigns? We were told we partly won thanks to our super communication. None of us mastered Photoshop.
  2. AnimationEvenement.com, UneSalleAParis.com, Traiteurs-Parisiens.com & 1001FoodTrucks.com ? Developed and launched without writing one line of code.
  3. The Young Economy : “Wahou, you created a company at 20? And lawyers? And accounting?”. My answer : GOOGLE.
Screenshot of one of my Google Chrome “favorites” folder

These things said, let’s come to the facts. What’s following is the result of 7 years of monitoring: blogs articles of entrepreneurs/investors, meetups of accelerators/incubators, discussions on private facebook/slack communities, listings by tech journalists, Product Hunt’s rankings… All these tools were scattered across the Internet. I found it useful to favorise them on my Google Chrome navigator to keep track on. They will help you create, launch and grow what the industry calls a “Minimum Viable Product”: a first hyper-simplistic version of your product’s idea which goal is to validate your hypothesis (and its economic viability). Some are more sharp and often freemium. Today, I hope the greatest number will benefit from reading this:

BEAUTY TOOLS (design, photos, videos…)




SOCIAL MEDIA TOOLS (content, reach, automation..)

EMAILING TOOLS (best practices, find contacts…)

PROJECT MANAGEMENT TOOLS (communicate, brainstorm, organize…)

SALES TOOLS (search, organize, & close deals…)

MOBILE APP TOOLS (build, optimize, grow…)


(for french people mostly)


GROWTH TOOLS (automation, web scrapping…)


Hope you found your happiness!

As a conclusion, here are the 3 best tips I can give you, based on the mistakes I made by the past:

  1. If you want to launch a start-up, resonate more in terms of “project”. First and foremost, launch business projects that aimed at solving problems of potential customers 💰
  2. Get started as quickly as possible, whether or not you have “the idea” or “the associates”. The idea will change along the way, and along the way you will probably meet the right people, I assure you. So the sooner you have met your potential customers, the faster you will fail, to succeed perhaps later.
  3. Set yourself very short-term goals. Do not make the mistake of “we will develop our prototype, hidden in our incubator for the next 6 months and then we will launch it”. Prefer “here is the landing page of our product presentation. If we managed to harvest 500 email addresses or to charge 10 customers within 1 week, we will continue for two more weeks’’. And so on.

Note: I am not paid by any of the companies I am mentioning here. Also, I do not guarantee the exhaustiveness of the tools listed. New ones appear every day, and the specificity of your project will likely require additional resources. Besides, I invite you to comment alternatives or to mention some essentials that I would have forgotten.


(And many thanks to Arthur Mazurel who corrected my broken English ❤)

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CEO @ TheSecretCompany.co — The bootstrapped startups studio 🐙 In 3 years, we went from 0 to 20 million € ARR 📈

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Maxime Blondel (aka Blondy)

CEO @ TheSecretCompany.co — The bootstrapped startups studio 🐙 In 3 years, we went from 0 to 20 million € ARR 📈